## 100% Pure

Pure formulations for healthy-looking, glowing skin.

100% Pure was founded by Susie Wang, James Wang and Ric Kostick with a mission to create the purest, most considered and nourishing formulas in beauty. Guided by compassion and sustainability, the brand formulates without harsh toxins, using only plant-based, cruelty-free ingredients. Every product is naturally pigmented with fruit, vegetables, tea and cocoa, avoiding synthetic dyes and colourants.

From a rosehip cream used in retinol skincare routines and a coffee-infused moisturiser chosen for revitalised-feeling, tired skin to a mascara tinted with vibrant fruit pigments for naturally defined lashes, every one of 100% Pure’s beauty products is made to be as pure as it is potent. Each ingredient is ethically sourced and carefully processed to retain its natural characteristics.

With a focus on transparency, integrity and a skin-first approach to beauty, 100% Pure offers you clean-feeling, considered formulations that care for your daily routine and the planet. As a UK stockist of 100% Pure beauty products, browse the selection at Healf.

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## What if you could stop guessing?

2 comprehensive blood biomarker tests  
1:1 consultations with nutritionists  
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